Cultural Heritage Tour Guiding

Professional Culture and Heritage Tour Guiding (CHTG) is essential to enrich the visitor experience. Through expert storytelling and in-depth knowledge, professional CHTG acts as a bridge between cultures, fostering mutual understanding, respect, and appreciation while promoting authentic local traditions; ensuring responsible, meaningful travel.

Professional Tour Guides are a critical component of the tourism value chain, as they play an essential role in ensuring the information they impart is of critical interest to visitors who seek to learn more about their journey and experience.

Tour Guides are often the first people to welcome visitors and can be the last to bid them farewell. Their role, therefore, goes much further than the sharing of information as they are effectively brand ambassadors for the company, destination, or experience they represent. They are also a vital interface between local communities and travellers.

Professional Tour Guiding is regarded as the key component of many of the experiences consumed today. Therefore, with the growing desire for more authentic and immersive traveller experiences what is communicated and how it is shared has never been more important. Delivering non-factual information or engaging with visitors in a manner that fails to satisfy visitors can result in reputational damage.

Our Culture Heritage Tour Guide training modules cover all that you need to meet traveller demands and expectations today and into the future, ensuring the highest degree of proficiency and professionalism is delivered in a wide range of tourism environments.